Before the year 2020, how often did you find yourself using a QR code? A QR Code is essentially just another variation of a barcode, but its functions offer more user-friendly experiences for all consumers. Up until just this past year, QR codes had kind of been forgotten and put on the back burner. However, in the age of contactless transactions, QR codes are proving to be one of the main contenders in helping businesses shift to safer and more effective methods during a pandemic.
QR codes are not only an effective marketing tool, but they also serve as a tool to help stop the spread of germs in public spaces. Here is a list of different ways and on what print products QR codes can be used to make retail and restaurant businesses run smoothly.
Table Tents – By now I am sure you have seen at restaurants and places that have menus table tents with a QR Code. Customers can scan a QR code on the table tent to access the menu from the comfort of their phones. This way, you avoid the spread of germs that come with reusable menus and save money on printing disposable menus.
Flyers – Flyers are an alternative option to table tents when it comes to restaurants or cafes with smaller tables. You can attach flyers directly to your tables or simply place a new one on the table every time a new patron is seated. Flyers can also be displayed on walls or other standing surfaces.
Some other uses a QR code can be used on flyers is for Realtors that are promoting a listing, businesses that have a special offer or coupon, a link to your website so your potential customer can learn more about your business and what you offer.
Postcards – Offering customers a discount code as a thank you for ordering from your online store is a kind gesture, but with an added QR code that sends them directly to your site and applies the discount for them, it is more likely that they will return to your online shop sooner than later… just to see if they missed anything the first time!
Business Cards – Want to link directly to your website or portfolio? Having a QR code on your business card can up your networking game. Recipients of your card will appreciate the extra step you took for them and they will be more inclined to look into your work.
Receipts – Printing QR codes on receipts can be used for several different things. The most common option seen lately is an alternative to customers handing waiters their credit cards or cash. This lessens the contact interaction between patrons and employees, proving to be a safe method to close out a bill or tab.
Electronic Payment Systems – This method of payment has been used for quite a while now, especially because so many shoppers prefer using methods like ApplePay over carrying around the extra weight of a wallet. Offering this option of scanning for payment provides convenience for both your employees and customers. It is contactless and is hassle-free for both parties.
Hang Tags – QR codes and hang tags go hand in hand. Let us say a customer is browsing your shop and finds an item of clothing that they really love, but they cannot find it in their size. You can use a QR code and link it directly to this item on your website, and customers will be able to see if their desired size is available online.
Window Decals – Is your shop having a sale? Maybe your online store’s traffic is a bit low, and you would like to boost it, or maybe you want to provide passersby with a safer alternative for shopping, rather than shopping in-store. Displaying a QR code on your windows on a decal of some sort will catch the interest of anyone who is walking by and likes what they see inside.
Retractable Banners – Retractable banner stands, even the tabletop sizes, are large and convenient enough to display information that needs to be noticed. Apply a QR code to this product for a perfect way for checking in patients or clients without contact.
In short, QR codes have made a comeback in the consumer world, and from the looks of it, it does not look like they are going anywhere any time soon.
How often do you see QR codes being used? We would love to hear how you use QR codes in your business.