One question that seems to come up a lot from clients that are planning on providing us with artwork is, “what exactly is a “Bleed”?

“Bleed” is simply the area of your printed image that goes beyond the finished trimmed edge of the page, i.e., it is the part that is cut and thrown away. The standard bleed is 1/8 of an inch or 0.125″ outside of the cut line (some jobs might require a larger bleed). Proper bleed ensures that your job does not have uneven white edges.

It is equally as important to keep all text and anything you do not want cut within the “safety” area; at least .125″ inside the cut line of the finished piece.